ABOUT US
Theatre of the Rockies is a 501(c)(3) nonprofit performing arts organization dedicated to preserving, celebrating, and sharing the music and cultural legacies of artists who shaped generations. Through live theatre, concert productions, television, educational outreach, and community engagement, we bring timeless artistry to audiences across the country — ensuring these stories and songs continue to inspire new generations.
WHO WE SERVE
Our work serves audiences who remember this music and those discovering it for the first time. Through our productions, we aim to preserve musical legacies, support the artists who bring them to the stage, and create shared experiences in the communities we visit.
Our Team
Theatre of the Rockies is guided by a dedicated team of board members and organizational leaders who bring experience, passion, and a shared commitment to preserving artistic legacies. Our team works together to ensure the integrity, quality, and mission‑driven focus of every production and community initiative we undertake.
Holly McWilliams
Durango, CO
Holly McWilliams grew up with a suitcase in one hand and a spotlight in the other. From middle school through college, she crisscrossed the United States and Canada in tour buses, vans, and airplanes, performing in national touring productions that shaped her artistic instincts and sharpened her craft. Life on the road became her classroom, teaching her how to thrive in both intimate musical performances and large-scale theatrical spectacles.
After earning her Bachelor of Arts in Theatre, she transitioned from performing onstage to shaping young artists in the classroom, spending seven years teaching middle school theatre before advancing to a Theatre Tech instructor role at a dynamic 5A high school. Her career later led her to Colorado, where she joined Rail Events—a national theatrical production company responsible for producing and licensing The Polar Express experience across the United States. Today, she contributes to creating that cherished holiday tradition as well as the newly launched Harry Potter: Hogwarts Express Adventure, continuing her lifelong commitment to bringing immersive, magical experiences to audiences of all ages.
Bill Flowers
Mobile, AL
Bill Flowers’ journey through the entertainment world reads like a whirlwind tour across American media history. He stepped into broadcasting at just 13 years old, launching his career in 1969 and quickly becoming a familiar voice in markets from Mobile to New Orleans, Atlanta to Los Angeles, Dallas to Phoenix, Louisville to Memphis, and Nashville. Over the decades, he mastered every on‑air radio shift imaginable and held key leadership roles including Program Director, Music Director, News Director, and Production Director. His expertise eventually expanded into television, serving as IT Manager for WALA FOX 10 in Mobile and later becoming Director of National Drone Operations for Meredith Corporation, overseeing drone programs in 17 major‑market TV stations. He also led two national airborne broadcasting networks—Skyview Broadcasting Network and Eagle Broadcasting Network—as VP of Operations. His voice has echoed across thousands of commercials worldwide, and his programming insight has made him a sought‑after consultant throughout the industry.
Flowers’ creative reach extends deep into the recording industry, where he excelled in studio production, engineering, and management. He founded Bay Recording Studio in Mobile, the largest multi‑track facility between New Orleans and Atlanta, and worked at the legendary Radio Recorders in Hollywood. He taught seminars on Pro Tools, Nuendo, and Cubase, engineered and produced numerous albums, and created television projects for artists such as Foreigner, Styx, Cinderella, Ozzy Osbourne, Amy Grant, Wayne Watson, Truth, John Purdell, Mr. Big, Quiet Riot, and Randy Stonehill. His long‑running production partnership with John Purdell added yet another layer to his multifaceted career. Along the way, he produced music videos, managed artists, and served as a publicist.
His technical abilities reach far beyond entertainment. In the computer and IT world, Bill worked as a Level 3 engineering support specialist with IBM and built a reputation in web management, PC/server design, and troubleshooting.
And then there’s aviation—another field where Bill soared. He is a licensed private pilot with more than 5,000 flight hours, as well as a certified Part 107 UAV pilot for commercial drone operations.
Today, Bill continues to wear multiple hats: IT Administrator for WALA FOX 10, Director of Drone Operations for Meredith Broadcasting, music producer for WALA’s Studio 10, manager for Even Still, and Media Director for Luke 4:18 Fellowship in Mobile.
His career has earned him numerous honors, including serving as VP of Promotions for Jackal Records in Hollywood, receiving an FBI citation for investigative reporting, earning an IBM Means Service Award, and winning international songwriting awards for jingles—along with a long list of regional and national advertising accolades.
Tim Ward
Pensacola, FL
Tim Ward has spent a lifetime weaving himself through the soundtrack of the Southeast. He began behind the microphone—an announcer and DJ for stations across the region, including Mobile’s powerhouse country station KSJ—before rising to station manager at a thriving Christian radio outlet, where he flourished in leadership roles throughout Florida and Alabama.
Eventually, Tim stepped away from radio and, together with his wife, built a small retail empire: a chain of record and apparel stores spanning Alabama, Tennessee, and Florida. As the industry evolved, they shifted fully into apparel, then reinvented themselves again by opening a pair of successful frozen‑yogurt shops in the Pensacola area.
Through every chapter, one passion never faded—concert promotion. It remains his favorite pastime, and he’s still actively bringing live music to audiences today.
Brenda Bell
Dallas, TX
Brenda Bell brings more than 43 years of experience in the travel, entertainment, and theatrical touring industries. She began her career with the world’s largest airline, serving as Administrative Assistant to an Airport General Manager before advancing into the corporate sales division. There, she worked as a Marketing Sales Representative supporting major travel agencies, high‑profile corporate accounts, and notable clients across the entertainment world — including film and music stars.
Her expertise extended across multiple major airports, including Seattle and Dallas–Fort Worth, where she served as a Passenger Service Representative and later as a Mentor in the Training Department, specializing in ticketing operations. Brenda’s professionalism and presence led to appearances in national TV commercials and training videos for the airline.
Before starting a family, Brenda partnered with her husband in concert promotion and logistics, laying the foundation for a long career in theatrical touring. After leaving the travel industry, she returned to the entertainment world full‑time, contributing to stage management, marketing, promotions, costuming, and booking for multiple national tours. She ultimately became Scheduling Director for WOW Attractions, where she excelled until her retirement.
Brenda’s decades of experience in logistics, customer service, production operations, and artist support make her an invaluable member of the Theatre of the Rockies board.